Fleischmann’s Baking Yeast is an American staple baking ingredient that can be found in almost every household pantry. With a rich history dating back to the 1860s, Fleischmann’s has revolutionized home and commercial baking, standing for consistent quality and foundational trust.

My goal for this project was to rebuild and enhance the packaging of America’s number one baking yeast to evoke the nostalgic homemade quality of their historic brand.